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From Streamer to CEO: How Gamers Can Set Up a Legal Business in Switzerland (GmbH vs Sole Proprietorship)

2025-10-03 12:59

Introduction: From Passion to Profession

Gaming and streaming are no longer just hobbies—they have become real careers. Income from sponsorships, ad revenue, and merchandise often reaches levels where a formal business structure in Switzerland becomes essential.
The key decision? Whether to start as a Sole Proprietorship (Einzelfirma) or a Limited Liability Company (GmbH).

Why Gamers Should Register a Business

Today’s gaming professionals often generate income through:
  • Twitch and YouTube ads
  • Sponsorships and brand deals
  • Merchandise and digital products
  • Prize winnings from competitions
  • Coaching and consulting
Without a registered business, you may run into issues with taxes, contracts, and liability. A company structure makes your career more sustainable and credible.

Sole Proprietorship: A Quick Start

A Sole Proprietorship (Einzelfirma) is the simplest way for independent gamers to start in Switzerland.

Advantages:

  • No share capital required
  • Fast and affordable registration
  • Complete decision-making power

Disadvantages:

  • Unlimited liability – your personal assets may be at risk
  • Less professional image compared to a GmbH
  • Income taxed as personal income
💡 Learn more about founding your company on our company foundation page.

GmbH: The Professional Option

A GmbH (Limited Liability Company) is the next level of professionalism and protection.

Advantages:

  • Limited liability – your personal wealth is shielded
  • Stronger credibility with sponsors and partners
  • Scalability – suitable for employees, contracts, and expansion

Disadvantages:

  • Minimum CHF 20,000 share capital is required
  • More complex incorporation process with a notary
  • Stricter accounting and compliance
👉 Need corporate governance support? Explore our titular managing director services.

Key Considerations for Gamers

  • Revenue size – A Sole Proprietorship works well for beginners.
  • Risk level – A GmbH is safer if you’re signing contracts or scaling.
  • Growth plans – If you want to expand with staff, merchandise, or sponsors, GmbH is the better fit.

Step-by-Step: How to Register a Gaming Business in Switzerland

  1. Define Your Model – Clarify your revenue streams.
  2. Choose Your Legal Form – Sole Proprietorship or GmbH.
  3. Register – Apply via the official Swiss Commercial Register (ZEFIX).
  4. Set Up a Domicile Address – Ensure credibility with a Swiss domicile address.
  5. Open Business Accounts – Manage revenue professionally.
  6. Bookkeeping – Stay compliant with accounting services.
  7. Corporate Governance – Ensure proper structure with managing director solutions.

Helpful Resource

Conclusion: From Streamer to CEO

Turning your gaming career into a recognized company is the ultimate level-up. Whether you start lean with a Sole Proprietorship or build for the future with a GmbH, Switzerland offers the legal and financial tools for success.
👉 Ready to take the next step? DeinDomizil helps you establish the right setup so your gaming passion can thrive as a business.
📞 +41 (0)41 410 61 61
📧 info@deindomizil.ch
🏢 Blegistrasse 7, 6340 Baar, Switzerland
🌐 Visit our website